ACCUNOME
Brand identity design for ACCUNOME, a leading biotech company dedicated to developing and producing cutting-edge medical products and services.
About
The goal of this project was to create a cohesive brand identity that reflected ACCUNOME's values and mission. I worked closely with the founder Dr.Xing and core team to understand their vision and developed a modern, professional, and sophisticated design language.
Logo Design
The logo was designed to be simple yet impactful, featuring a stylized DNA helix with a bold font that emphasizes the company name. The blue color scheme was chosen to represent the company's dedication to innovation and growth, as well as the trustworthy.
Explore a cohesive brand identity ecosystem, from logo inception to
comprehensive branding assets, with meticulous attention to detail and design coherence.
Website Design
The Accunome Biotech Company Website Redesign project aims to create an exceptional online presence that effectively represents Accunome's groundbreaking work in the biotech industry. By combining a visually captivating design, intuitive navigation, and engaging content, the redesigned website will position Accunome as a leader in precision medicine, foster customer engagement, and drive business growth.
Logo development
is an important aspect of establishing a brand identity. It began with brainstorming around various ideas and concepts that can represent the brand values and services. For Accunome, a biotech company, I incorporated elements such as DNA, letter “A”, cell and other molecular structures, then adding flow, or movement, such dynamic feelings into the logo. After the initial exploring stage, the focus then shifts to narrowing down the most ideal shape/graphic that accurately represents the company's identity and vision. The following is a brief overview of the logo development history, including the different stages and considerations that went into creating the final logo design.
