M O I D
Brand identity system for the revolutionary new museum MOID, MUSEUM OF INDUSTRIAL DESIGN
This is a museum branding design case, including generating the ideal strategies, trajectories and concepts of the museum, developing direction and designing identity, core signature, visual assets, signage and spatial graphics for the museum.
DESIGN CONCEPT
The MOID‘s exhibits follows the time order and displays objects from the same period in “one space”, providing a visualization of that age people’s lifestyle, and giving viewers the experience of personally being at the correspond generation.
The MOID celebrates the creating process of crafting materials into designed products that enhance “live at the moment” perception. The MOID is a place that fuels revolution, ignites perception, and blooms creativity.
With extraordinary exhibitions and the finest collection of industrial design objects, MOID is dedicated to the conversation between the past and the present, the established and the experimental. Our goal is helping you understand and enjoy the feeling of certain time.
MOID champions immersive experience and celebrates all facets of making and the creative processes by which materials are transformed, from traditional techniques to cutting-edge technologies. MOID curatorial program builds upon a rich history of exhibitions that emphasize a cross-disciplinary approach to design, and reveals the workmanship behind the objects and environments that shape human lives.
All signages are designed based on the MOID logo's variation.
Three out of four squares are able to change, while the left bottom one always stays the same. As shown in the images, certain lines are twice weight compared to the other, generated from the logo concept: the top part stands for the letter ”M”, then letter “O”,”I”,”D” are transformed into the bottom square.
